We can do all this, so you can focus on your business
- We research the keywords
- We set up your account
- We manage your campaigns
- We analyse your rankings
- We optimise your search engine marketing
What is search engine marketing?
Search engine optimisation (SEO)
SEO refers to the process of optimising your website to get placed higher in the organic search result listings of search engines. Over 64%* of website traffic comes from the organic listings, as searchers' eyes are drawn to these results first. Think of how you would use a search engine, your first question is "what is the top ranked result for my search?". The goal of SEO is to get your site to show up as close to the top as possible.
Getting on the first page of Google won't happen overnight, but requires ongoing focus and technical expertise from an expert SEO company like WebCentral. It can take a few months to get there, but it's worth the effort — once there and if properly maintained, you will enjoy sustained traffic and reap long-term results.
Pay Per Click (PPC)
In addition to organic listings, search engines such as Google offer businesses the opportunity to pay for premium advertising spaces at the top and sides of their search results.
Advertisers only pay when someone clicks on one of their ads and visits the advertised website — this is why it's called 'Pay Per Click'. The benefit for you, the advertiser, is that you only pay for success — that is, when someone visits your site. Therefore, it is a very measurable, controllable and cost-efficient form of advertising.
PPC will deliver immediate, highly targeted results — fast. As soon as your ads are placed, and if properly maintained, search engines will start displaying them for thousands of people to see.