More and more people acquire access to the internet and that provides an incentive for business owners to fight for this ever increasing market. Online business has made life convenient and easy. Business usually starts with a raw idea and is surely that you will face a lot of problems in the beginning. This is adaptive to your nature of acceptance that how you are controlling the situation.
The digital world has been supported and grew a lot thanks to E-Commerce Website development. Technology today has maintained a quality measure by which using your website as part of your business leads to increased profit. E-Commerce is the way to go and as such here are some of the most important points for E-Commerce Solutions:
1. Brand Identity.
Your page should introduce who you are and what you offer online, so clients know they’ve come to the right place. Your company logo and your corporate colors help them recognize and remember you and feel more comfortable on your site.
2. Value Proposition.
Why are you better than the others? What unique value do you offer to your customers? Like YouTubes’s “Broadcast Yourself,” your slogan quickly differentiates you from your competitors and should be included proudly on your website.
3. Calls to Action.
Customers are on your site to see what you have to offer, it can be information or goods and services, so make it easy for them to simply reach it. Make your CTAs bold, clear and decisive. “Buy Now” and “Order Here” and “Sign Up Now.” (Test them properly to be sure they work and suit your specific audience.)
In addition to providing a clear map of your site, the navigation section will help your visitors to become customers. Each tab should be created with conversion in mind.
5. Search Bar.
The search bar should always be in the right and same place so it will be easy to find: in the upper right corner of your website would be perfect. If you can, use auto suggest search to offer items similar to whatever’s being searched. Also, use helpful spell check on search so if someone search for a “camic book” they’ll still see your selection of “comic book” instead of a not find message.
6. Easy-access Shopping Cart.
Your shopping cart should be a feature on your website and all pages, and added product should remain in your shopping cart. So your customers don’t have to hassle themselves with adding all of the products to the cart one more time if they accidentally leave the page. Almost a quarter of shoppers will leave their cart to come back later, sometimes on a different device in order to to make the purchase.
7. Free Shipping.
If you offer it, just bold it, for crying out loud. The one of the main reason for shopping cart abandonment is high shipping fees, so tell customers about free shipping. You can also sell more items if you offer free shipping.
Bold your most popular products, especially the ones that showcase your strengths. Show your visitors why those products are worth a try and consider highlighting a satisfied customer on your website. This will increase the trust in your product and keep visitors longer on your pages. Make an attractive widget that leads visitors to a customer testimonial page on which they can leave their feedback.
9. Sales and Specials.
Everybody loves a bargain, so it is very important to make yours as visible as they can be. Feature your special deals on the homepage while adding sales and specials to the navigation tab.
10. Contact Info.
Putting your location and phone number on your webpage reinforces that you are a trustworthy company. You should also put social media buttons and trust badges, like VerySign, for the same reason.
Performance and speed
In e-commerce – speed can kill. Or rather, the lack of speed can halt your conversion and sales. You can have the perfect website layout, but if its slow to load, nobody will want to wait and use it. Google recommends that all of the content above the fold is loaded in less than two seconds for both desktop and mobile. This is not an easy goal, as less than 18% of the top 100 online shopping sites load in three seconds or less.