Budgets are always tight for small businesses and startups. Even small amount counts, so you look for ways to save money wherever possible. However, remember to not sacrifice your future over the budget, Take the long view of your needs rather than the quick and nasty view. Your decisions now will help you for good results later on.
This is exactly what you’ll be wondering if you go with a “cheap” and template driven web development platform like Wix, Squarespace, Web.com or Network Solutions. The idea seems great on the first look: you pay a low monthly fee and you can “design” your own website for yourself. So cheap! So easy!
However, so risky! Here is why:
Those Websites Kill Your Uniqueness
One of the most important jobs that need to be done in all of your marketing efforts is to point out to potential customers that why you are different from everyone else. What makes your company special? What can you give him or her that nobody else can? That website is totally at odds with this message and can blunt your marketing strategy. Since your website is often the first sales “employee” from your company that prospective clients meet, you must ensure that that their first impressions are not like this: “Oh. We have seen this before. Next please!” Alternatively, “They’re not even serious enough to get their own website? I’m not interested.” Alternatively, “I can’t get this to load on my phone… I’m done.”
Sure. Maybe you saved money up front, but now you have lost your potential clients and sales because of a poor first impression. It is not worth it if you want to grow your business.
Your website is not really yours.
With Wix, Shopify, etc., you are renting templates and hosting from them. Your level of control over your website is far limited and it is not yours. If you decide later that this website is not getting the results you want (leads and sales) and you want to migrate to a different platform, you’ll have to start all over from scratch and this is waste of money and time altogether. You cannot just take that website and transport it to another system because framework and technology is much different. That means that even if you have built up some SEO authority from this website, you will lose it in the starting-over process. In such a competitive online marketing environment, this can be a real disaster for your company!
Speaking of SEO (Search Engine Optimization), this website’s cannot give you the help you need to achieve this essential piece to the success of your website. It is how potential customers find you. If they type “Organic products in Malaysia” (or whatever your product or service is) into Google and your business is not listed within the first few results, your business is somewhat invisible. In addition, it is not work just by choosing a few pre-selected keywords from a template (which Google really does not like anyway). It requires wise market research, back end coding and constant monitoring whenever Google and other search engines change their search algorithms to shake up the game a bit. This websites are unable to keep up with these demands and do not give you the best return on investment for making your website visible and functional for your customers.
This is a bad investment for your company. They are not unique, they are not actually yours and they are not as flexible in terms of coding, as they need to be to follow the constantly shifting demands of Internet marketing.
Your website is an investment for your future and when you think of it as your first sales employee (who never asks for vacations or sick days), you’ll realize just how affordable it really is to do it right the first time by getting a professionally-designed, regularly optimized website that is uniquely tailored to your business objectives!